We are very excited to have the super sweet, perpetually positve and not to mention gifted Stephen Loban on board the Preset Shop blog today. Stephen’s favourite photography accessory is his eyes, Stephen is a big fan of our Vintage Collection and don’t tell anyone.. But Mr Loban is addicted to Star Trek! 😉 Enjoy the images and the read, we sure did!
Good vibes and endless inspiration,
Preset Shop Team
Who is Stephen Loban?
I am still trying to figure that out.
What is your current state of mind?
What is the best advice you have received so far about photography?
There are no short cuts. Shoot, Shoot, shoot!
As you look through the viewfinder, what is the most critical moment in the capture of your image?
For me it’s always about capturing the real persons beauty. So the most critical moment is when my subject drops their guard or stops modeling just for a fraction of a second.
What do you love the most about your job?
When people who see their images and it makes them feel better out themselves.
What comes after photography?
How would you describe your style?
That is hard for me to say in words. Others have said to me that I have a style that is sharp, dynamic and distinct. That I am old school in some respects, but always a beauty photographer. My personal feeling is a style should still be diverse. So if I shoot in the studio with strobes or outside in sunlight it is still me. I know I do this because on one shoot outside when I showed the model who I had worked with before many times, the shot on the back of my camera, she said how did I make the light look the same as I would in the studio. I, of course, smiled from ear to ear!
What photographers from the past or present have influenced you the most?
What’s the most important thing you want potential clients to know about you?
That I want them to have a wonderful experience for their shoot and I will do what it takes to make sure that happens.
What has been your favourite photo location or session?
I have had many, but recently shot in a wonderful rocky forest area north of Toronto.
What advice do you have for somebody who wants to pursue photography?
Be true to yourself first. Love your work for you not what you think someone else wants or does.
In today’s economy what changes are driving the fashion market place and how have you adjusted?
Obviously everyone wants to maximize their budget and get the most out of a day of shooting as they can.
So I try and be as flexible as possible. So what ever look a client is going for I will produce. Once they realize I can do that then they expand their creativeness as well and out shoot becomes very much like a creative shoot and not a catalogue.
What misconceptions do you think outsiders have about the fashion world?
That it’s “easy”. For instance that models just stand there look pretty. That is far from what reality is. The models spend hours in hair and makeup. Have to go from sitting in a chair for an hour or more to high energy and turn it on for the camera in an instant and do it again many times in the course of a shoot. For me it means I have to capture that something and know when I have it.
What type of cameras do you shoot with?
Right now I use Canon 1Dx.
What is your favourite photography accessory, other than your camera?
If you had to choose one lens which one would it be and why?
Canon 24-70 2.8L II – This is the finest normal range zoom I have ever used. It has a look and range that I use most now in fashion work.
What is your favourite computer/editing accessory, other than your computer?!
Lightroom is where I do most of my work.
Are you a MAC or PC guy?
Mac but I use PC applications on my Mac if needed.
Cos we just have to ask…!! 😉 What is your favourite +PS tool??
I would have to say the Vintage Collection. I have to stop myself from using one of those on every shoot.
And how has it improved workflow time?
I give me more options to show my clients quickly and right away. I can gage their reactions and many times I use a +PS Tool with little or no changes.
Do you maintain a studio or do you rent one when needed?
I have my own wonderful Studio in Downtown Toronto.
Photography pet hates?
“You can you fix that in Photoshop”
Where would you wish to wake up tomorrow?
Milan – in a 5 star hotel!
What five words would your clients use to describe you?
Any addictions? 😉
TV, Star Trek,
Do you play music whilst shooting?
Yes! It is a must unless on location.
If so, what are you digging right now?
It depends on the model and the shoot. Music is for the model more than me so I find out what they like and possible gets the emotion I am looking for and I find that and play it. It has ranged in the past from Polish rock, to classic rock to top 40!
What lies ahead for you?
This past year I concentrated on getting my name out there by publishing fashion stories where I could. This next year I will possible go overseas to explore those markets.