A very warm welcome to our latest superlative photographer Herman Lopez. Herman is a single father to a beautiful little girl, an outstanding photographer, a huge fan of our Faded Film Collection and a lover of the outdoors. We are so grateful Herman stopped by for a chat, and left behind some beautiful pictures for us to share with you all.
Good vibes and endless inspiration,
Preset Shop Team
What is your current state of mind?
I would say occupied because I’m not able to shoot as much as I’d like to.
What do you love most about your job?
I am given the opportunity to be as creative as I can when it comes to graphics. I have the task of retouching existing artwork and image manipulation with free range. Working with people that share the same love and executing the final piece is rewarding.
What is the best advice you have received so far about photography?
I was once told, “Do what you like! Don’t be a follower.” This allows me to explore and expand my style of photography.
How would you describe your style?
I don’t like to confine myself to studio photography. I prefer to be outdoors, to capture the raw and natural aspect of what I’m shooting.
What does fashion mean to you?
It means having a concept behind the photo shoot. Working with a team of professionals that each contribute to the producing quality work.
What misconceptions do you think outsiders have about the fashion world?
That fashion is something you cannot improve upon.
As you look through the viewfinder, what is the most critical moment in the capture of your image?
I want to evoke emotion from the image/model. It has to be thought provoking. This allows the viewer to take the surrounding of the image and model’s expression into consideration when the shutter is pressed.
What photographer from the past or present have influenced you the most?
A close friend of mine named Kesler Tran has been a major influence of mine. He has not only mentored me but he’s given me advice on how to approach each photo-shoot. He once told me, “Don’t be confined or restrained by anything, find a creative mindset that continually pushes you forward.”
Whats the most important thing you want potential clients to know about you?
I am extremely verstile when it comes to my work. I have had the opportunity to work with a variety of models from inexperienced models, to young woman that need guidance in order to feel comfortable in front of the camera. I have successfully photographed in a controlled environment such as a studio where I can manage a number of variables (lighting, backrounds, ect…) as well as a natural environment where you don’t have control of things. I am able to adjust to the circumstances that the environment throws at me.
What has been your favourite photo location or session?
To date I have had many sessions that have yielded great results but one sticks out the most. At Swingstudios in Venice I was able to capture very different images with very different lighting situations both inside and outside the studio in one session. The results were phenomenal.
What advice do you have for somebody who wants to pursue photograpy?
A photographer needs to develop their own style and find his/her own niche, who uses different media. I would advise them not to be afraid to try new things and always push forward.
In today’s economy what changes are driving the fashion market place and how have you adjusted?
With budget constraints comes the possibility to get creative and mix and match wardrobes to create different looks and to be then perceived as fashionable.
What type of cameras do you shoot with?
I shoot with a Canon 5D III, Olympus OM-2n film camera along with 5-7 rolls of film and a Polaroid 600 instant camera. I also have a Canon G-12 that acts as a back up in case of emergencies.
What is you favorite photography accessory besides you camera?
My Cannon 580EX II flash because it gives me the opportunity to give the photos a different look whether it’s soft lighting or hard lighting.
If you had to choose one lens which one would it be and why?
It would be my Cannon 24-70 mm. It is sharp, plus it gives me the option to capture more of the environment and it allows me to work in tight spaces when needed.
What is you favourite computer/editing accessory, other than your computer?
I try to do as much in-camera as possible when my aim is to give a certain effect or look to a photograph. It can range from putting a branch, filters, shooting through a glass or shooting into the light to give it a different effect.
Cos we just have to ask..!! 😉 What is your favourite +PS tool?? And how has it improved workflow time?
The Faded Film Collection. It has helped out tremendously because I can go through the number of options available. I can pick and choose the one I want. I don’t have to spend so much time with Photoshop because I can choose from the preset options that meet my needs.
Do you maintain a studio or do you rent one when needed?
I rent a studio since I don’t always rely on one.
Do you play music while shooting? If so, what are you digging right now?
Without a doubt, music is a vital aspect of my shoots. It puts the models at ease, which makes the photo-shoot more productive. I use a little bit of everything but most of the time I use electronic music. (Oscar G, Danny Tenaglia and Steve Lawler…)
Three photography pet hates and why?
1) Selective color on photographs.
2) Relying on a certain style too much, such as HDR, that’s overly used.
3) The saying “It can be fixed in photoshop”..
Where would you wish to wake up tomorrow?
That’s a tough one. I would love to see the Running of the Bulls in Pamplona, Spain. I always wanted to travel and shoot in exotic places.
What lies ahead for you?
Shoot more and hope to photograph more fashion inspired shoots.