Shanna June

Shanna June

Community Manager


While hashtags originated on Twitter, they quickly became part of each social media channel. Right now, the importance of a hashtag on Instagram tends to be much greater than on Twitter, because individuals or organizations realize that the success of their Instagram marketing all depends on proper hashtagging.

So we know that each piece of Instagram content you post can be accompanied by a message/caption and a bunch of hashtags. These hashtags basically help organize and categorize images and video content, which then aids in the process of content discovery and optimization.

What you need to understand is that some hashtags are way more popular than others – however, popularity does not always translate to effectiveness. For example, hashtags like #photooftheday, #instagood and #iphoneonly are extremely popular. Unfortunately, since so many people use these tags on their images/videos, it means that their photos are quickly lost in the content crowd and become virtually undiscoverable. They are also tags that are nonspecific to a particular topic. I guess then it is safe to say it becomes a kinda mish mash of content, so people browsing these types of super popular hashtags could overlook your photo/video because it’s not necessarily what interests them. Also, popular hashtags usually have a lot of bots/spammers that use this tag on images, resulting in you getting a lot of spam comments on whatever photo/video you posted.

Basically, avoid these tags whenever possible. They are useless and will not make your content more visible. If dozens of photos get added every minute, then it’s likely that it will bring you no benefit. So now that you’ve stopped using waste-of-time hashtags on your content, what’s next? I’d say, go down the hub road! Hubs are pages that will feature your work for using their corresponding hashtags.

There are literally thousands of hubs that feature work of different aesthetics out there; everything from nature, landscape, wildlife, portraiture, cityscape, travel and fashion. It will not be hard to find a hub that suits your style and increase your visibility since your image can be seen by upwards of 50k or 100k users.


* You can only use a maximum of 30 hashtags per photo.

* Hashtags are put in the pool based on the time the image was posted. Prior to a recent update, users were able to add/change hashtags to put the photo at the top of the hashtag pool.

* This isn’t the case, however, for tagging the page in the photo itself.

* Double check if a hashtag is still active in search before using them. Certain hashtags have had terms of use violations which has lead to only being able to view ‘top’ photos.

* If you don’t like the idea of having dozens of hashtags in your caption, you can also put them in a comment.

Resource: PetaPixel


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