This year, the PANTONE report is titled ‘Disguise’ — according to Laurie Pressman, Vice President of the institute, “disguise does not have to be literal”, and “putting on a disguise can endow a person with new qualities”, which can be “empowering and freeing”.
This theme is apt when we consider that the world is always changing, with old rules and structures creating room to blur the boundaries — in an environment like this, disguise makes way for us to adapt and to therefore survive.
Long gone are the days that pink is for girls and blue is for boys. And given today’s blurred lines, you would be forgiven for thinking the fashion world never assigned shades by gender. Laurie Pressman also believes we may have reached a tipping point when it comes to the feminization of menswear, noting the ruffles, lace and flowers seen in Gucci’s Spring 2016 men’s collection. “For many men, cross-dressing is not as interesting or desirous,” she said Tuesday, speaking at a Texworld USA seminar in New York City. “At the end of the day, they want to get their toe into something more fashionable but still appear quite masculine.” And yet, PANTONE has titled its Autumn / Winter 2017-18 color forecast “Disguise.”
“Disguise doesn’t have to be literal,” Pressman explained. “The art of disguise speaks to the idea of wearing a cover, a mask of sorts that renders parts of our real selves invisible. Something that in turn gives us permission to change who we are and the face we present to the world.”
With all that said here are the colors that PANTONE predicts will present the definitive disguise of Autumn / Winter 2017-18.
Pink: Dermic pinks take center stage, evolving into a series of paler, more fragile shades to express a transparent nudity. Beiges, off white and blues are all subtly influenced by pink, while pink mauves are the new baby pink.
Orange: The shade as a whole is moving into the background, but its influence can still be felt from colors like nectar. As Pressman put it, “Orange can always be counted on to inject a bit of surprise.”
Yellow: Lemon zest will be key this season, adding sunshine and light to any palette.
Brown: Classic shades and more animal-inspired tones will serve to anchor the fall palette.
Purple: Mauve shades gather in strength and focus.